Well, in order to get some readers, I have been networking, mostly with other Etsy sellers. In the last 24 hours, I have followed 27 blogs (see my Blog Roll) and have barely skimmed the surface. The experts say that having a blog is one of the best marketing tools for your business. I realized last night that although I am not only an Etsy seller, but also an Etsy customer, as are most of the Etsy sellers, I am not doing a very good job of marketing my shop if I am only targeting other Etsians.
 So, I asked myself this question (thanks Heather), "Who is my target market/audience/reader?" Well, we sell various things in our Etsy shop http://ripperarts.etsy.com/, but the majority of our items right now are Michael's cutting boards. How can I reach those who love to cook? So, my goal today is to visit some cooking blogs. Does anyone have one that they frequent? Does anyone have any other ideas how I might reach those who love to cook?
So, I asked myself this question (thanks Heather), "Who is my target market/audience/reader?" Well, we sell various things in our Etsy shop http://ripperarts.etsy.com/, but the majority of our items right now are Michael's cutting boards. How can I reach those who love to cook? So, my goal today is to visit some cooking blogs. Does anyone have one that they frequent? Does anyone have any other ideas how I might reach those who love to cook?I mention Heather above. I bought her "Savvy MARKETING for Successful Etsy Sellers" yesterday. I already knew of some of the tips she mentions, but I highly recommend this resource, especially if you are a brand new Etsian.
 Also, I said not only am I a seller, I am a customer of Etsy. I purchased this yarn from Rebecca http://evergreencreations.etsy.com/ and have almost completed a project with it that I am going to sell in our shop. So, stay tuned...
Also, I said not only am I a seller, I am a customer of Etsy. I purchased this yarn from Rebecca http://evergreencreations.etsy.com/ and have almost completed a project with it that I am going to sell in our shop. So, stay tuned...  
Interesting post. That's a good idea you have to start reading and commenting on other blogs that have readers that might be in your target audience.
ReplyDelete